With a plethora of online sites coming up, we are concerned with finding the relevant ones. And then with so much cut-throat competition, the online sites themselves do not have a check-in or security mechanism in place.

Only today my colleague found a loophole in one of the very popular sites for MBA preparation – pagalguy.com. Pagalguy’s administrators or moderators manual block the users who post irrelevant details on their forum. But then if a user keeps on messaging other members of its site, say 1 message per day to 300 different users, there is no safeguard. So why is it that this big brand never found this issue before? The question that arises is whether there was a certain limitation on its end, say, a lack of thinking in that direction. Or the other instance being this bug getting lost in the meshed spider web of implementing any modification. Probably, the website has been outsourced for development, probably the locus of control lies only at the topmost level, probably any idea of change requires delving deep into many levels of hierarchies of approval that it did not even register. Too many probabilities. However, should not there be a solution to discourage companies from digressing their loyal users from what’s intended? Spam, yes, that’s what it is for these loyal users. These users never wanted unsolicited advice from any coaching institute or any advertising agency to propagate their products or ideas!

Taking a case of another big-wig in the internet domain - Yahoo. A person can create as many yahoo email accounts as he wants, that too within a few minutes from the same IP address. This is where the Google leads. With Yahoo's new CEO Marissa Mayer being so focused on improving the packaged product of yahoo technologically, we are curious to find out if this particular issue is going to be tackled, for otherwise genuine users will keep on creating infinitesimally fake accounts and block the internet space through voluminous spam everywhere. So, is this actually relevant? Yes, because email id is a pre-requisite of posting on different websites, and with these new fake email ids, a spiral of creating even more new accounts on other websites emanates.

So, what is the solution of saving internet data space? What is going to be the process of segregating valid information? These are a few pertinent questions that a website needs to tackle and answer in the present scenario of Web 2.0.

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